Whorton Marketing & Research
Unique Services for Associations and Nonprofits
Whorton Marketing & Research

Whorton Marketing and Research is a consulting firm that conducts industry and membership research, and develops marketing campaigns for a wide variety of nonprofit organizations. 

WM&R was founded in March 2005, building on our principal's 28 years of experience as an executive with some of the largest and most-respected associations and charities, and long history of speaking, writing, and conducting research within the community of associations and other nonprofit organizations. 

Our recent clients have included:

  • Allergy & Asthma Network 
  • American Association for the Advancement of Science
  • American College of Phlebology
  • American College of Rheumatology
  • American Geophysical Union
  • American Law Institute
  • American Mental Health Counselors Association
  • American Legion Auxiliary
  • American Orthopaedic Association
  • American Osteopathic Association
  • American Physical Therapy Association
  • American Psychoanalytical Association
  • American Society of Consultant Pharmacists
  • American Wind Energy Association
  • Association of Clinical Research Professionals
  • Association for Parenteral & Enteral Nutrition
  • Association of Corporate Counsel
  • Association of Strategic Alliance Professionals
  • The Biotechnology Institute
  • BOMA-Greater Los Angeles
  • California Apartment Association
  • California Society of Association Executives  
  • California Special Districts Association
  • Consumer Electronics Association
  • Electronic Retailing Association
  • Institute of Food Technologists
  • International Facility Management Association
  • International Sign Association
  • Independent Electrical Contractors Inc. 
  • National Association of Catering Executives
  • National Association of Criminal Defense Lawyers
  • National Association of Secondary School Principals
  • National Investor Relations Institute
  • New Jersey Business and Industry Association
  • New York State Society of Certified Public Accountants
  • Odyssey Networks
  • Optical Society of America
  • Promotional Products Association International
  • Sigma Theta Tau International
  • Society for Human Resource Management
  • Society of Hospital Medicine
  • Society of Independent Gasoline Marketers of America
  • U.S. Chamber of Commerce
  • Virginia Society of Certified Public Accountants

In addition we work as strategic partners with agencies that work with nonprofits. 

Founded by Kevin Whorton, a former association executive with 28 years of experience as an innovator and thought leader in the field, WM&R is focused purely on the operational and marketing needs of nonprofits, and we deliver cost-effective programs that work within your environment. Kevin provides oversight and hands-on management for virtually every project, and we are proud of our results and commitment to the nonprofit sector. 

Every association and nonprofit has a unique relationship with their members, their volunteers, their donors, and their marketplace. Our research, marketing campaigns and management consulting is customized to maximize effectiveness by taking those factors into account from the initial stages of project design through implementation.

We work with an extensive network of agencies, consultants, and freelancers to ensure that the best resources are applied to each project and program.

We encourage you to ask about our innovative services for nonprofits and to contact us for more information and personalized consultation.   


14101 Fall Acre Ct. Suite 5, Silver Spring MD 20906
(202) 258-9889 * info@kwhorton.com

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