Whorton Marketing and Research is a consulting firm that conducts industry and membership research, and develops marketing campaigns for a wide variety of nonprofit organizations.

OUR HISTORY OF SERVICE

WM&R was founded in January 2005, building on our principals' long experience as an executive with some of the nation's largest and most-respected associations and nonprofit charities, and a long history of speaking, writing, and conducting research within our community. 

We have served more than 90 clients with research studies, marketing projects, analytics, and related services over the past four years. Our clients include associations and nonprofits around the U.S. with recent ones including: 

•   American College of Rheumatology
•   American Land Title Association  
•   American Law Institute
•   American Mental Health Counselors Association
•   American Osteopathic Association
•   Building Owners and Managers, Greater Los Angeles
•   California Society of Association Executives  
•   Council of Landscape Architectural Registration Boards
•   Consumer Electronics Association
•   Electronic Retailing Association
•   International Facility Management Association
•   International Sign Association
•   Independent Electrical Contractors Inc. 
•   IPC
•   International Sign Association
•   International Association of Assessing Officers
•   National Association of Secondary School Principals
•   New Jersey Business and Industry Association
•   Odyssey Networks
•   Population Reference Bureau
•   Promotional Products Association International
•   Roller Skating Association International
•   Society for Human Resource Management
•   Society for Science and the Public
•   U.S. Chamber of Commerce
•   Virginia Society of Certified Public Accountants

In addition we work as strategic partners with agencies that work with nonprofits. 

OUR APPROACH

Founded by Kevin Whorton, a former association executive with 23 years of experience as an innovator and thought leader in the field, WM&R is focused purely on the operational and marketing needs of nonprofits, and we deliver cost-effective programs that work within your environment. Kevin provides oversight and hands-on management for virtually every project, and we are proud of our results and commitment to the nonprofit sector. 

Every association and nonprofit has a unique relationship with their members, their volunteers, their donors, and their marketplace. Our research, marketing campaigns and management consulting is customized to maximize effectiveness by taking those factors into account from the initial stages of project design through implementation.

We work with an extensive network of agencies, consultants, and freelancers to ensure that the best resources are applied to each project and program.

We encourage you to learn more about our innovative services for nonprofits and to contact us for more information and personalized consultation.