We develop marketing campaigns for membership and donor acquisition, including direct mail and integrated mail, e- and telemarketing campaigns. Click here to see a recent sample of a membership acquisition campaign we launched. Our campaigns often make extensive use of variable copy and careful list and data management to take full advantage of opportunities for developing highly customized and targeted packages while managing production costs.
We deliver state of the art solutions for most database marketing and analytical applications. We have strong technical backgrounds on staff, including PhD training and extensive experience with database, spreadsheet, and statistical model applications. We are able to glean insights from very small samples or from multi-million record databases, and to convey our learnings in simple ways that get to the heart of your marketing and programmatic challenges.
We have conducted more than 180 survey projects over the years including global needs assessments and specialized studies in areas among specific audience segments and in specific subject areas including education, conference evaluations, user studies, publication readership, web site evaluation, and new program feasibility. Our ability to analyze your results and to present these findings very clearly to your board and key decision-makers are what truly set us apart from other service providers.
Kevin holds a certification from Riva Research's Moderator Training School and has facilitated more than 75 focus groups, almost exclusively among association audiences. We frequently conduct executive interviews, on-site or telephone interviews among select members, non-members, and other key audiences, with reports that include very accessible top-line reports, detailed transcripts, and in-depth analysis of verbatim comments.
Perhaps where we shine most is in our ability to glean insights from the wealth of information you already hold: reports and data from studies you've conducted in the past, transaction and membership databases, past Board reports, even the anecdotal memories of your staff. Because our goal is first and foremost to empower you to answer your own questions, we work from the inside out to truly understand your organization, culture, and unique relationship with your members to provide real answers that really work for you.
Association Program & Marketing/Communications Audits
We have standard programs for assessing associations overall including their program management, and for their marketing programs. This includes a full creative review that occurs on two levelsa very detailed level to provide guidance for specific vehicles and staff responsible for the daily/tactical decisions, and a high level to provide strategic guidance. We have also published
Within our audits or as standalone engagements we also include a strong financial analysis component. We often provide detailed estimates and projections for the membership universe, future penetration, potential revenue, new product sales, member acquisition and retention, ROI/lifetime value, and upgrading behavior.
We often evaluate the professional and industry landscape as part of our engagements, including extensive reviews of competing and/or peer associations where appropriate, identifying their common structures and features, conducting interviews, even surveying associations and using these techniques to distinguish between common practices and best practices.
Training & Presentations
We also conduct training programs and frequently present to association staff on marketing and research issues. Our principal consultant has given almost 50 at national events over the past decade. We also conduct in-house training at Board meetings and staff retreats.
Despite our unusual range and depth of services, we don't try to be all things to all people. We work in alliance with other consultants to ensure that we are recommending the best solution at all times. As such we work with strong copywriters, creative directors and agencies, database designers, strategic planning facilitators, trainers, and other specialists.