Kevin Whorton, Principal
Kevin has worked with a wide variety of charitable organizations and associations with a strong track record in diverse fields including:
- industry and marketing research
- database marketing and analytics
- strategic planning and management consulting
- communications and marketing strategy
His experience includes executive staff roles within four large organizations, serving as:
- Head of direct response fundraising for Catholic Relief Services,
- Head of marketing and research for American Society of Health-System Pharmacists,
- Director of member programs and founder of the NACDS Services Corporation for the National Association of Chain Drug Stores, and
- Director of market research for the National Association of Home Builders.
While at CRS, he raised more than $250 million in charitable contributions from individual donors in three years, increasing overall fundraising while cutting annual expenses by more than 15% during that period.
Among his e-marketing accomplishments have been:
- Co-founding the development of the educational/fundraising CRS site myglobalvillage.com.
- Co-founding the successful retail portal Chaindrugstore.net for NACDS.
- Establishing successful syndicated news service "At a Glance" for 20,000 readers in the chain drug industry.
- Establishing the CRSBriefing monthly newsletter for 120,000 supporters of international relief and development.
- Raising more than $25 million in online donations in three years for Catholic Relief Services.
Over the years Kevin has conducted more than 180 quantitative and qualitative research projects for 100 association and nonprofit clients, including needs assessments, compensation studies, public opinion polls, industry wide analyses, and product launch/market feasibility.
Kevin has a long history of commitment to the practice of nonprofit management including presenting to more than 90 national audiences, and serving volunteer roles with the ASAE, DMA Nonprofit Federation, and other organizations.
- For the Direct Marketing Association (DMA), he has served as Vice Chair, Membership Chair, member of the Advisory Board, member of the Executive Committee, and Conference Chair for the 2004 and 2006 Nonprofit Conferences.
- For the local Direct Marketing Association of Washigton (DMAW) he has served as co-chair twice for the annual Association Day program.
- For the American Society of Association Executives, he has served in a variety of capacities. as a current member of the Membership Section Council, Research Committe, and Associations Advance America.
- In the past he has served twelve terms as a member of the International Section Council, Membership Section Council, Marketing Section Council (also serving as vice chair), Research Committee, and APAC advisory board member.
- He has served as co-chair of the Associations Make a Better World awards program, served on the Power of A Awards Committee for two years, and has served many times as a judge for the Gold Circle Awards.
- For the ASAE Greater Washington Network, he has served five terms on the Content Action Team and Member Action Team, chairing it in 2009-10.
Kevin earned Bachelors degrees in Business and Economics from Idaho State University; a Master's Degree in Economics at George Mason University; and completed PhD coursework in industrial organization at George Mason University. He continued his professional development with MBA coursework in marketing at George Mason, and holds a certificate from the Hallmark Program for Retail Executive Management from Northwestern University/Kellogg School of Business.
Lance Clark is a Senior Consultant for Whorton Marketing & Research. Mr. Clark has a distinguished 35-year career of success and accomplishment in a variety of industries and roles. Lance began is career in retail marketing, procurement and store operations with Target Stores in Minneapolis, MN. He joined the company just as it began its national expansion in the late 70’s. In the twelve years he worked for Target, he served in a variety of positions including analyst, buyer, merchandise manager as well as worked in various senior district and regional operations manager positions as the company grew from an 100 store Midwest chain to close to 1000 stores coast to coast.
Upon leaving Target, Lance spent the next 12 years serving in Senior Vice President positions with two leading regional drug store chains – managing the buying, advertising, and pharmacy operations of both companies -- Snyder Drug Stores and K & B Stores. At the latter, Lance was credited as being the principal architect for the transformation, revitalization and accompanying financial turnaround of K & B, which went from an 85 store chain on the edge of bankruptcy to 162 stores and $750 million in sales during his tenure with the company…ultimately attracting the attention of Rite Aid which purchased this privately held company in 1997.
During his retail career, Lance was also actively involved in several retail chain and marketing trade organizations including the National Association of Chain Drug Stores (NACDS), Chain Drug Store Marketing Association (CDMA), the Point of Purchase Advertising Institute (POPAI) and the National Confectioners Association (NCA). He served on the Board of both CDMA and POPAI organizations and as Chairmen of CDMA from 1992 to 1997.
After K & B was sold, Lance accepted a position as Senior Vice President of Industry & International Affairs with the National Association of Chain Drug Stores in Alexandria, VA and began his second career in the nonprofit arena. Besides NACDS, Lance has held senior level membership, marketing, and communications and public relations positions with several other Washington area-based non-profits, including the American Helicopter Society and the International Sign Association. The past two years, Lance has served as Chief Membership and Marketing Officer for the American Society of Consultant Pharmacists (ASCP), a 10,000 member society whose member pharmacists are devoted to optimal medication management and improved health outcomes for older persons in long term care and post acute care settings.
As an entrepreneur, Lance built a three-store franchise operation in Delaware with $3M in annual sales before selling it to a chain expanding its corporate stores into the Delmarva Peninsula.
With his unique career blend of both for-profit business management and having held positions in membership, marketing and communications/public relations in nonprofits, Lance brings a wealth of practical business experience and turnaround expertise for struggling organizations to the Whorton team. He specializes in strategic business planning, budget management and the use of P&L operating skills to help non-profit enterprises function more like a business while factoring in their traditionally more complex membership structures and reliance on volunteer leadership.
Lance Clark has an MBA from Loyola University of Chicago. He is resides in Alexandria, VA with his wife and two children. He is an aspiring jazz saxophonist and can occasionally be heard on the Alexandria waterfront on weekends playing with street busker Curtis Blues.