Conducting a Communications Audit
The Executive (CalSAE), October 2009
Implementing Data Driven Strategies
7 Measures of Success Reporter, July 2009
What I Wanted to Be When I Was Five
Associations Now, April 2009
Marketing Essentials: Advice from the Pros
No matter how different your association is from any other, the steps to successful marketing are often useful to all types and sizes. A few association marketing professionals share the most important gear in their toolkits, so you can stock your own. (panelist)
Associations Now, May 2009
Stand Out in the Crowd: Marketing at the Annual Meeting
You may think your annual meeting si the best time to roll out your new blog, research study, initiative, or whatever else. (quotes)
Associations Now, January 2009
Qualitative Interviews: The Pros and Cons
Marketing Insights, January 2009
Young Member Retention
Membership Developments, March 2008
A Perfect Blend
Associations Now, September 2007
Marketing Meltdowns
Associations Now, September 2007
A Conversation with Carol Bellamy
Journal of Association Leadership, Winter 2006
The Best Advice I Ever Got
Associations Now, June 2006
Sales Forecasts: The Hidden Killer and Hidden Key to Marketing Campaigns
Sales forecasts steer the efforts of marketers all year long. Discover the seven secrets of accurate forecasting.
Marketing Fast Facts, February 2001
Adventures in Developing a New Meeting
While marketing may not be critical for well-established meetings, new conferences require substantial marketing efforts to create awareness, build support, and ensure future success. This primer on new-conference marketing offers advice on how best to allocate marketing resources to meet association and attendee needs.
Marketing Fast Facts, May 2001
Growing Markets, Shrinking Prospects: Thriving in an Era of Consolidation
Insights into the impact of industry consolidations on our industry are revealed in a study of 70 trade associations.
Executive IdeaLink, June 2001
Maximizing the Advantages of Video
Two ASAE Gold Circle Awards judges share tips about producing videos that convey your message effectively and reach the intended audiences.
Communication News, May 2001
Using Technology to Enhance Public Relations
Learn how five associations are using different technologies to enhance their public relations initiatives.
Communication News, April 2002
Common-Sense Pricing
Make pricing a marketing decision, not a political decision.
Marketing Fast Facts, May 1998
The Rules of Response Rates
Your membership campaign results actually depend on variables that you control.
Membership Developments, June 2002
Another Technology for Marketing
Association Management, October 1996
Our Staff in the Press
Survival of the Fittest
Survival analysis can now be used to forecast customer attrition
ComputerWorld, September 2004
Mining for Gold
Using statistical modeling to maximize returns at CRS
Fundraising Success, January 2005
Donors Respond to Tsunami Disaster
Nonprofit Times, January 2005
Fundraising Ideas that Really Work
Nonprofit Times, March 2004
Bracing for War's Ravages
Chronicle of Philanthropy, April 2003
Reaching Out to Catholics
Direct, February 2004 